The Toro Standard.
We don't sell catalogs—we specify the greatest biomechanical engineering on earth for operators building elite commercial facilities. Every project begins with a single question: what does this space demand?
We don't sell catalogs—we specify the greatest biomechanical engineering on earth for operators building elite commercial facilities. Every project begins with a single question: what does this space demand?
Our Philosophy
We don't take orders from a catalog. We evaluate your space, your clientele, and your program objectives — then build the exact equipment specification that maximizes your facility's return on investment.
Our Henderson showroom and direct-capital financing network exist for one reason: to give operators the physical and financial scale their project demands. By removing traditional friction, we free owners to build world-class training environments.
From spatial planning and equipment specification to freight routing, installation, and post-open support — we manage the full project lifecycle so the operator never has to coordinate a single freight carrier.
The Infrastructure
12,000
Square Foot Operating Showroom
Our Henderson headquarters is not a sales floor — it is a working demonstration facility. Machines are in-service, loaded, and operational. Operators evaluate movement quality, weight-stack feel, and spatial dynamics at full scale before committing to a single SKU.
Request Showroom Access →$25K – $1M+
Direct Capital Financing
Through our private lender network, Toro Fitness structures direct-capital financing for commercial facility projects from $25,000 to over $1 million. Term loans, operating leases, and $1 buyout structures are available — qualified in-house, without involving the operator's primary banking relationship.
Explore Capital Structures →The Strategic Partnership
Panatta Sport has engineered plate-loaded and selectorized commercial equipment for the world's most demanding facilities since 1974. Their biomechanical research program — conducted in-house in Apiro, Italy — produces resistance curves and cam geometries that are clinical in precision and unmatched in durability.
Toro Fitness is the authorized USA distributor bringing Panatta Sport's pinnacle biomechanics directly to the American market. From custom facility design to direct-import logistics, we execute the vision. The buyer hires Toro Fitness. They receive Panatta's engineering.
Verify Authorization at panattasport.com ↗1974
Apiro, Marche — Italy
300+ Machines
Access to Panatta's Full Commercial Catalog
Authorized
USA Panatta Sport Distributor
Single Unit to Enterprise
From Targeted Upgrades to Full Facility Outfitting
Strategic Equipment PartnerAbout Toro Fitness
Toro Fitness is an elite authorized Panatta Sport distributor, serving the American commercial fitness market. Our operations are anchored by our 12,000-square-foot headquarters and interactive showroom located in Henderson, Nevada.
We specialize in comprehensive commercial facility outfitting, scaling our services to support everything from bespoke studio upgrades to massive enterprise builds. Core capabilities include strategic spatial planning, precision equipment specification, white-glove installation, and direct-capital financing through our private lender network. Our clientele ranges from independent commercial gym owners to mixed-use developers, corporate wellness programs, and high-net-worth investors.
To execute these specifications, Toro Fitness operates an optimized global freight routing model. We dynamically manage the importation pipeline directly from Panatta's manufacturing floor in Italy to the client's facility, minimizing landed costs and ensuring precise installation schedules. Regional staging and dedicated logistics teams allow us to deliver seamless, turnkey build-outs nationwide.
Begin the Specification
Connect with your Toro Fitness project specialist to begin a custom equipment specification tailored to your space, clientele, and vision.
Start Your ProjectNo commitment required · Direct specialist access